In today’s highly competitive market, businesses are constantly seeking ways to stand out from the crowd. One of the most effective yet often overlooked strategies is investing in high-quality exterior business signs. 

These signs serve as a silent salesperson, working 24/7 to attract potential customers and reinforce your brand identity. 

In this blog, we’ll talk about the importance of exterior business signs.

Why Do Exterior Business Signs Matter?

Exterior signs are more than just a way to display your company’s name. They are a crucial marketing tool that can make a significant impact on your business’s success. 

Research shows that nearly 76% of consumers have entered a store or business they’ve never visited before based solely on its signs. This means that your sign could be the difference between someone walking past your business or walking in.

The Impact of First Impressions

First impressions are crucial, and your exterior sign is often the first interaction a potential customer has with your business. 

A well-designed, eye-catching sign can create a positive impression, making people more likely to choose your business over competitors. 

Conversely, a poorly designed or outdated sign can turn customers away before they even step through your door.

  • 76% of consumers have entered a store based on signage alone.
  • 68% believe that a business’s signage reflects the quality of its products or services.
  • 60% of businesses reported that changing their signage had a positive impact on sales, with many experiencing a 10% increase in revenue.

 

The Role of Signage in Brand Identity

Your exterior business sign is a visual representation of your brand. It communicates your business’s personality, values, and quality to everyone who sees it. 

Consistent and recognizable branding is key to building customer loyalty, and your sign plays a vital role in this process.

This means that investing in a professional, high-quality sign isn’t just about aesthetics—it’s about communicating your brand’s message effectively.

Enhancing Brand Recognition

  • Color: Consistent use of brand colors on your sign can increase brand recognition by up to 80%.
  • Font: Legible, distinct fonts make your brand memorable.
  • Logo: Including your logo helps reinforce brand identity and increases recall.

Types of Exterior Business Signs

Choosing the right type of exterior sign for your business is crucial. The type of sign you choose will depend on various factors, including your location, brand identity, and target audience. 

Here’s a breakdown of some of the most popular types of exterior signs:

  • Channel Letter Signs: These are individual letters mounted directly to the facade of your building. They are often illuminated and are highly visible, making them an excellent choice for businesses looking to stand out.
  • Pylon Signs: These tall, freestanding signs are perfect for businesses located near highways or busy streets. They provide high visibility from a distance and can include multiple businesses in one sign, making them ideal for shopping centers.
  • Monument Signs: These ground-level signs are typically made from stone, brick, or concrete and are often placed at the entrance of a business. They offer a sophisticated look and are great for businesses that want to convey a sense of permanence and reliability.
  • Blade Signs: Mounted perpendicular to the building, blade signs are perfect for businesses in pedestrian-heavy areas. They are easily visible to people walking by and can help draw in foot traffic.

 

How Exterior Signs Drive Traffic and Increase Sales?

Your exterior business sign is a powerful tool for driving traffic to your location. According to the Small Business Administration, signage can increase sales significantly. 

Here’s how:

  • Visibility: A well-placed sign can make your business more visible to both pedestrians and drivers. This increased visibility can lead to more foot traffic and, ultimately, more sales.
  • Impulse Purchases: This means that your sign isn’t just attracting planned visits but also spontaneous ones, leading to impulse purchases that can significantly boost your revenue.
  • 24/7 Marketing: Unlike other forms of advertising that require ongoing investment, your exterior sign works for you around the clock, advertising your business to anyone who passes by.

Best Practices for Designing Effective Exterior Signs

To get the most out of your exterior business sign, it’s essential to follow some best practices in design:

  • Keep It Simple: Your sign should be easily readable. Avoid cluttering it with too much information. A simple, clear message will be more effective in grabbing attention.
  • Use High-Contrast Colors: Colors that contrast well with each other make your sign more legible from a distance.
  • Choose the Right Font: Your font should be legible and match the tone of your brand
  • Make It Visible: Consider the placement of your sign to ensure maximum visibility. Whether it’s high up on a building or at eye level on the sidewalk, your sign should be easily seen by passersby.
  • Invest in Quality Materials: Your sign is a long-term investment, so don’t skimp on materials. High-quality materials will ensure that your sign looks great and lasts for years to come.

 

The ROI of Exterior Business Signs

Investing in exterior business signs is not just an expense; it’s an investment with a high return. 

According to a study by the International Sign Association, businesses that update or improve their signage typically see a 10% increase in sales. 

Furthermore, the cost of a well-designed sign is often reduced within the first few months due to the increased traffic and sales it generates.

Conclusion

Investing in exterior business signs is one of the smartest decisions you can make for your business. At Lafayette Signs, we understand the importance of creating signs that not only look great but also deliver real results.

Remember, your exterior sign is often the first impression people have of your business—make it count. With our expertise, you can ensure that your sign will stand out, grab attention, and drive more traffic to your door.

Don’t miss out on the opportunity to make your business more visible and memorable. Contact us today to learn more about how we can create the perfect exterior business sign for you.